DLF Camellias | Resident Experience App
Launching and managing a digital resident experience for a 250+ HNI community.
Client:
DLF Camellias
Category:
Product / PropTech / Resident Experience
My Role:
Manager, App Implementation & Workplace Experience
At DLF Camellias, I launched and managed the resident experience app for a 250+ HNI community. I owned the end-to-end app implementation, content operations, resident engagement, and acted as the SPOC for critical resident scenarios. The platform supported notices, events, bookings, service requests, and visitor management. The role combined product implementation with communication and experience design, ensuring that the technology was not only deployed but actively used by residents. |
Beyond App Implementation
Turning a resident app into an everyday communication and engagement channel.
I managed the resident communication strategy across the HOST App ecosystem and designed and delivered the annual events and engagement calendar. The work connected digital communication with on-ground resident experience, helping create a more consistent and useful channel for notices, events, bookings, services, and community engagement. |
“I’ve worked with many designers before, but this experience was on another level. The attention to detail and thoughtful approach made the process smooth and enjoyable.”
Natalie Brooks
Marketing Manager
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